BELT IS A
FAMILY BUSINESS
What began as a shared dream has grown into a company shaped by the vision, work, and commitment of each
member of the Beltrán family. Today, every one of them plays a distinct role in guiding the studio forward,
blending experience, creativity, and purpose to keep our legacy alive and evolving.
Valentina
Beltran
CEO
Valentina was born in Bogotá at the dawn of BELT, growing up immersed in design, architecture, and metalwork. She is an architect and industrial designer from the Universidad de Los Andes, with a Master’s in Business Design and Strategy from Parsons University in New York. Her passion for crafting strategies, products, and experiences has shaped BELT’s customer-facing processes and brand identity, elevating its image and client experience.
As a partner and Vice President of Strategy and Business Development, Valentina leads the company’s growth strategy, business development, and innovation plans. With a creative and strategic mindset, she is dedicated to designing a business model that not only creates value but also generates a positive impact on society. Her ability to translate the vision of the most discerning clients into exceptional designs has established her as a trusted leader in the field.
Beyond her role in business development, Valentina has been instrumental in shaping BELT’s brand, communication, and marketing strategies. She also extended her expertise internationally, founding ORIGINE D.N.A. in Milan in 2012, a showroom that reflects her vision for design and craftsmanship on a global scale.
STRATEGIC LEADERSHIP
Leading growth with intention. We develop markets, strengthen the brand, and create
long-term value through strategic thinking, cultural awareness, and decisive leadership.
Louis
Beltran
Chief Product Experience Officer
Louis studied architecture at the Piloto University in Bogota and art at the National University. He did postgraduate studies in France in urbanism, architecture, and plastic arts at the Ecole des Beaux-Arts in Paris. His studies of art and sculpture and his exposure to history, art, and architecture in the old continent were the main influences in creating BELT and making it the leading company in metal art it is today.
JULIANA
ARROYAVE
Design Leader
Juliana is an experienced architect with a strong track record of successfully managing complex projects. Her expertise lies in technical analysis, design, decision-making, and project management within multidisciplinary teams. As the Design leader in BELT, she is responsible for articulating and executing creative designs and inspiration strategies to ensure customer satisfaction. Juliana is committed to analyzing and creatively interpreting client requirements, desires, and dreams.
JORGE
SILVA
Estimation Leader
With over 30 years of industrial design experience, Jorge leads the budgeting team, focusing on planning, controlling, and promptly verifying budgets and product standardization. They specialize in minimizing risk and maximizing production resources quantitative and qualitatively, enabling BELT to establish policies and strategies for making commercial decisions. Jorge is committed to ensuring profit while maintaining a high standard of quality.
CAROLINA
ROLDAN
Product Development Leader
Carolina is a professional Industrial Designer. She is passionate about knowledge, which has led her life towards a constant, concurrent, and collaborative exploration of multiple disciplines such as Design, Engineering, Architecture, and Fine Arts, among others. She has been focused on participating in and leading various stages in developing products applied to Architecture.
BRYAN
LARGO
Manufacturing Leader
He’s a professional Industrial Engineer with consistent, concurrent, and collaborative experience in multiple disciplines, including engineering, operations management, technology, process optimization, and administration. He is convinced that process and resource optimization is fundamental to facilitating the achievement of the company's financial and strategic objectives. His approach focuses on continuous improvement and operational efficiency, always seeking innovative solutions to maximize productivity and quality in all areas of the organization.
CLIENT PROJECT SUCESS
Genuinely client-driven. We exist to make every client love,
inspired, committed, successfully satisfied, and ultimately happy.
Louis
Beltran
Chief Product Experience Officer
Louis studied architecture at the Piloto University in Bogota and art at the National University. He did postgraduate studies in France in urbanism, architecture, and plastic arts at the Ecole des Beaux-Arts in Paris. His studies of art and sculpture and his exposure to history, art, and architecture in the old continent were the main influences in creating BELT and making it the leading company in metal art it is today.
JULIANA
ARROYAVE
Design Leader
Juliana is an experienced architect with a strong track record of successfully managing complex projects. Her expertise lies in technical analysis, design, decision-making, and project management within multidisciplinary teams. As the Design leader in BELT, she is responsible for articulating and executing creative designs and inspiration strategies to ensure customer satisfaction. Juliana is committed to analyzing and creatively interpreting client requirements, desires, and dreams.
JORGE
SILVA
Estimation Leader
With over 30 years of industrial design experience, Jorge leads the budgeting team, focusing on planning, controlling, and promptly verifying budgets and product standardization. They specialize in minimizing risk and maximizing production resources quantitative and qualitatively, enabling BELT to establish policies and strategies for making commercial decisions. Jorge is committed to ensuring profit while maintaining a high standard of quality.
CAROLINA
ROLDAN
Product Development Leader
Carolina is a professional Industrial Designer. She is passionate about knowledge, which has led her life towards a constant, concurrent, and collaborative exploration of multiple disciplines such as Design, Engineering, Architecture, and Fine Arts, among others. She has been focused on participating in and leading various stages in developing products applied to Architecture.
BRYAN
LARGO
Manufacturing Leader
He’s a professional Industrial Engineer with consistent, concurrent, and collaborative experience in multiple disciplines, including engineering, operations management, technology, process optimization, and administration. He is convinced that process and resource optimization is fundamental to facilitating the achievement of the company's financial and strategic objectives. His approach focuses on continuous improvement and operational efficiency, always seeking innovative solutions to maximize productivity and quality in all areas of the organization.
PRODUCT EXCELLENCE
Focused on delivering a product of the highest quality, with a high level of detail, unique,
inspiring, functional, and aesthetically pleasing—a BELT product.
Louis
Beltran
Chief Product Experience Officer
Louis studied architecture at the Piloto University in Bogota and art at the National University. He did postgraduate studies in France in urbanism, architecture, and plastic arts at the Ecole des Beaux-Arts in Paris. His studies of art and sculpture and his exposure to history, art, and architecture in the old continent were the main influences in creating BELT and making it the leading company in metal art it is today.
JULIANA
ARROYAVE
Design Leader
Juliana is an experienced architect with a strong track record of successfully managing complex projects. Her expertise lies in technical analysis, design, decision-making, and project management within multidisciplinary teams. As the Design leader in BELT, she is responsible for articulating and executing creative designs and inspiration strategies to ensure customer satisfaction. Juliana is committed to analyzing and creatively interpreting client requirements, desires, and dreams.
JORGE
SILVA
Estimation Leader
With over 30 years of industrial design experience, Jorge leads the budgeting team, focusing on planning, controlling, and promptly verifying budgets and product standardization. They specialize in minimizing risk and maximizing production resources quantitative and qualitatively, enabling BELT to establish policies and strategies for making commercial decisions. Jorge is committed to ensuring profit while maintaining a high standard of quality.
CAROLINA
ROLDAN
Product Development Leader
Carolina is a professional Industrial Designer. She is passionate about knowledge, which has led her life towards a constant, concurrent, and collaborative exploration of multiple disciplines such as Design, Engineering, Architecture, and Fine Arts, among others. She has been focused on participating in and leading various stages in developing products applied to Architecture.
BRYAN
LARGO
Manufacturing Leader
He’s a professional Industrial Engineer with consistent, concurrent, and collaborative experience in multiple disciplines, including engineering, operations management, technology, process optimization, and administration. He is convinced that process and resource optimization is fundamental to facilitating the achievement of the company's financial and strategic objectives. His approach focuses on continuous improvement and operational efficiency, always seeking innovative solutions to maximize productivity and quality in all areas of the organization.
SMART OPERATIONS
We exist to build an intelligent, disciplined operation that sustains excellence, enables
growth, and allows every team to perform with clarity, accountability, and trust.
LUIS GABRIEL
SANTAMARIA
Chief Operations Officer
Luis Gabriel excels in effectively managing both time and quality. With expertise in project development, he consistently delivers exceptional results. At BELT, his greatest motivation lies in witnessing the installation of high-quality, hand-crafted products within each project, surpassing clients' expectations while ensuring timely completion. He holds an MBA in Luxury Companies from ESDEN-Instituto Marangoni in Milan.
CLAUDIA
ALVAREZ
Finance Leader
Claudia is an accomplished public accountant with a specialization in management. With over 20 years of experience within the company, she has consistently demonstrated excellence in effectively managing the company's financial and intangible resources.
LORENA
VALENZUELA
Quality Leader
Lorena is a highly skilled public accountant with additional expertise in quality management. She plays a crucial role in driving the adaptability to change and continuous improvement of our quality management system, ultimately ensuring the fulfillment of our internal and external clients' dreams and satisfaction.
MICHELLE
SUAREZ
People Leader
Michelle is a dedicated People Leader with a background in Psychology and a specialization in Organizational Development. Certified as a coach, she has over a decade of experience leading human talent strategies with a comprehensive and cross-functional approach. Passionate about fostering growth and transformation, she thrives on creating dynamic, people-centered work environments.
DAVID
ANGARITA
Client and Project Logistics Coordinator
David is a business administrator from Javeriana University with more than ten years of experience in administrative positions, coordination, and problem-solving. He is a hard-working person, concerned about the well-being of others; he likes to share ideas and discuss them to find the best solutions for all. With his combination of administrative expertise, collaborative mindset, and genuine care for others, David is a valuable asset to any team or organization.